By Thomas F. La Vecchia, MBA via Jennings Wire
During an online marketing consultation session I pointed out to a client that she was overpaying for her vendors’ services; services her vendor wasn’t even close to fulfilling.
“But I’ve been with him for years,” she said, after I explained her current vendor was costing her thousands.
Even after I presented her with new options of superior services, for a lesser amount, this client is still sticking with her current vendor.
Why do people hold on to non-performing vendors?
In the beginning vendors promise the world… to read full article Click Here