Mark Buchanan is a theoretical physicist who writes about how physics can be used to understand biology, economics, psychology and other social sciences. His book, "The Social Atom: Why the Rich Get Richer, Cheaters Get Caught and Your Neighbor Usually Looks Like You" is a fun read in the style of The Tipping Point and Freakonomics. In an article entitled…
Great article, very Interesting! There are a lot of behavioral patterns and algorithms that can be useful to marketing and selling. Also a great book on these types of studies is "Blink".
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